Charting Unfamiliar Paths: Embracing Rejection, Pursuing Passion, and Captivating Audiences - with Kyle Hamilton

Ever felt the rush of adrenaline when charting an unknown path? That's exactly what Kyle Hamilton, our guest and founder of birr agency, experienced when he traded the prospect of a "serious" career like medicine or law for the thrill of building his own digital marketing firm.

This episode peels back the layers of Kyle's journey, highlighting the transformative power of embracing rejection and the cascade of opportunities that follow. His insights into honing in on the perfect audience and commanding social media presence are gold mines for any entrepreneur looking to leave a mark in the digital world.

Meanwhile, I get real about the magnetic pull of following your dreams, as we explore a tale of a law career left behind for the wild embrace of photography. There's something about listening to your gut and manifesting your desires that creates a life of richness and authenticity. We dive into the essence of choosing passion over expectation and the joy that comes from aligning with your heart's calling—a conversation that will kindle the fire within to pursue what truly sets your soul ablaze.

Closing out, we unpack what it means to live untethered, a life brimming with potential and free from the weight of regret. I recount my own crossroads moment between the hospitality industry and a budding passion for photography, and how my wife's logical counsel charted our course. The episode wraps with an entrepreneur's guide to captivating an audience and the art of storytelling in marketing, sprinkled with personal revelations on overcoming business fears through breathwork and mindset coaching. Prepare to be energized to seize opportunity with both hands and chart a course true to who you are.

MEET KYLE HAMILTON

Kyle Hamilton, the visionary founder of birr agency ltd, blends over a decade of digital marketing expertise with business solutions. His journey, from dirt-bag-ski-bum to serial entrepreneur, reflects his passion for exploring all of life's paths, and facing all of its challenges head on. His entrepreneurial experiences help clients develop impactful digital marketing strategies that drive business results. Kyle's leadership has transformed birr agency into a leading digital marketing agency, renowned for personalized, results-driven solutions across diverse channels. A respected industry speaker and thought leader, Kyle is dedicated to sharing his knowledge and experience.

Connect with Kyle

@wearebirr on all social media channels
kyle@wearebirr.com
www.wearebirr.com

Transcript

Speaker 1: 0:05

Hi and welcome to Untethered with Jenless, the podcast that's here to help you break free, be you and unleash your inner brilliance. I'm your host, jen, and in this episode we're going to talk about how being willing to hear one more no can open up a world of possibility. Let's dive in. Hey there, friend, it's Jen. Welcome back to the podcast.

Speaker 1: 0:35

Today's episode made my heart sing in so many ways recording this episode with Kyle Hamilton. So Kyle has a digital marketing agency and the story that led him to get to this point is so fascinating in so many ways, and all of just the ways in which he could have become tethered to what he felt like the expectations of his life could have been, and then all of the places along the way where he faced potential failure, but he trusted himself and he leaned into the magic of his dreams, whether he was doing it consciously or not. This is what he did, and I feel like there are so many lessons that we can each pull out along the way. Now for the entrepreneur, solopreneur. I think this episode I know it's got something for anybody, but if you're that person, he also talks a little bit about how to really define your target audience, what it really means to be in marketing. That's the work that he does, and there is some gold in here for you with that too.

Speaker 1: 1:44

So just a heads up for the entrepreneur who might be having that like is all of my stuff that I'm showing up on social media with worth it? Am I showing up in the right way? He's got some really good question for you to think about in the meat of this episode. So, without further ado, I welcome the founder of BRR agency, kyle Hamilton. Hi, kyle.

Speaker 2: 2:07

Hi, how's it going today?

Speaker 1: 2:09

It's good. I'm so glad that you asked what a kind question. I'm so grateful to have you on the podcast sharing your perspective and all of the experiences that you've been through in life. So you run your own digital marketing agency and I have to believe generally when I hear that people have made it to that point. They've had some experiences along the way that have led them along the journey. We're all on our own unique journeys and it takes a lot of courage to branch out on our own and to start something, and especially in this space where there's a lot of you could call it internet chaos, like things are always changing, and so the courage to go in and start to forge your own path in there, celebrating that for you and would love to hear how did you get to this point? What is the impetus that led you to create a business like this for yourself?

Speaker 2: 3:09

Definitely I'm happy to share my story and dive into this with you. So yeah, I mean to kind of kick it off. I didn't always envision myself becoming an entrepreneur, becoming a digital marketer. When I left high school, I was 17 years old and I had it mapped out that I could be a neurologist brain surgeon by the time I was 32. I come from a family of medical doctors. Like as far back as you can trace my dad's family tree, there's been a medical doctor in every generation. Both of my grandpas were medical doctors. My dad's a dentist. I've got an uncle who's a dentist, a cousin who's a dentist. The medical world was very much in my upbringing.

Speaker 1: 3:58

Was there expectation in you following that?

Speaker 2: 4:02

I think there was. I mean, I've got a ton of respect for my parents and how they raised us and you know there was because I've got two siblings who one of them is a nurse and the other is an engineer. But you know they very much did raise us like you are your own individual and you know you go set your own course in life. We're here to guide you, but you've got to make your own decisions and live with the consequences or the results. And so, yeah, you know I started my first year of university. I was only 17 years old. At the time I kind of went I'm young, let's get into university, but let's see how much fun we can have. And very quickly my eyes just opened up to all of the possibilities with school, with life, being young and impressionable. Young Kyle was kind of went wow, this is awesome. And I spent probably more time having fun than I should have and not quite as much time studying that first semester of school and had a couple classes. Had a couple classes where I looked at my grades at Christmas and went. I'm surprised they're not asking me to become what's colloquially known here as a Christmas graduate, someone who just doesn't go back to school after their first semester. But yeah, so I, you know, did my first year of university and kind of just before starting university, I'd gone to France on a school exchange when I was in grade 11 and met a bunch of guys in the same city I grew up in. They just happened to be on the other side, live on the other side of the city, but we went to France for a month and we had a great time. We became instant best friends and we all decided after high school we were going to go back to France for a bit. Again, like I said, I was only 17 when we graduated. One of the other guys was only 17. So we couldn't actually leave the country without our parents' permission and they weren't very forthcoming with saying, yeah, you go off and travel to Europe at 17. So we decided we were going to do our first year of university and then go explore, and we did. The plan was to go to France, get a job, get working, student work visas, go over there and work for kind of a couple of months and then travel for a couple of months. You know what 18-year-olds do when they're young and go into Europe for the first time, we don't really have any plans, and so one of my buddies happened to have a connection to his current job. But anyways, we ended up in Nice, france.

Speaker 2: 6:43

I, being young, naive, 18-year-old, was like oh, I'll get a job as a waiter, no problem, I'm bilingual. I studied French. I went to a French immersion program from kindergarten right through to grade 12, so could speak French. What I at the time thought was fluently. And you know, we spent I spent my first three weeks any resumes, like 10, 20 a day and not getting a single callback or inquiry or anything like that.

Speaker 2: 7:10

And finally, one day, you know, having handed out I don't know, 20, 30 resumes I literally had like one, maybe two resumes left in my hand and was walking back towards the hostel that we were staying at and walked past this little restaurant that was like fucked away a block and a half off the beach, the Croix-Made des Anglais, right on the beach in Nice, and walked past and went you know what, what's one more resume. What's one more? No, walked in, introduced myself, well, kind of gave them my little spiel, handed them a resume and the manager kind of looked at it and said can you come back at five o'clock today. My dad's the owner, we'd love to have it shot. I think he'd love to have it shot with you. And so I did.

Speaker 2: 7:57

It was kind of like, well, this is the first callback I've had, you know, maybe something things are turning around and went back, had this interview, you know we were chatting for about 30 minutes or so, 40 minutes, and he's like right, can you start on Monday, sort of thing. And I was like, yeah, perfect, I can start sooner if you need me to. Like I've literally got nothing else going on. He's like go, come back on Monday and we'll start training you in the kitchen, kind of getting you up to speed. And I kind of went hold on a sec it must have been some sort of misunderstanding Like I'm kind of trying to apply for a waiter job or some front of house type job because I'm bilingual and you know I'd be able to help you with your customers, tourists coming in. They're like, yeah, no, we don't. We don't need any front of house help, we need help in the kitchen. I was like, okay, well, I learned how to boil an egg just before I came on this trip.

Speaker 2: 8:45

So the and boil pasta. So I don't know, like, if this is really a good idea for you guys. And the owner, bless his heart, basically look at me and said you know, kid, you're 18 years old, you've flown halfway across the world, you're trying to find a job in a foreign country that's not speaking your native, your mother tongue. I've got faith in you that I can teach you what I need to teach you to work in my kitchen. And if I don't, then I'll just fire you. Or, like, if it doesn't work out, then I'll just fire you. But you know, I think you should really give it a shot and see what we can do.

Speaker 2: 9:24

And I kind of went okay, let's do this. And I ended up working in that job. I was only planning on being there for kind of two months. I ended up working there for almost five, worked right through their entire summer busy season, then went to traveling and just kind of decided that I wasn't going back to school right away and so I intentionally planned it that I didn't get back to Canada until Christmas. To this day, my dad still laughs that I'm the only person he's ever heard of who, as a teenager, young kid, flies to Europe and then sends money home.

Speaker 2: 10:06

I managed just to make enough money, save enough money over that summer that I sent half of what I earned home and then traveled for four months on the rest of it. And so, yeah, you know, from there just kind of started charting my own course and always kind of taking this idea of, okay, I can learn this, and if I can't learn it then I'll just move on. And that's really helped kind of define how I got to where I am now. I went back to school, finished two degrees and was on my way to go do law school. I decided, you know, kind of moved away from the medical professional field but after finishing two degrees at university, decided maybe it's time to quote unquote join the real world. I'm gonna go off to law school. I got accepted to three or four law schools in Europe, wanted to go overseas, get kind of that foreign law approach and just expand my mind to the approach law from North America perspective. In the interim I'd taken this summer job here in Ferney where I now still live sorry, a winter job.

Speaker 1: 11:11

It's in Canada for those who are, yeah, sorry in Canada in British Columbia.

Speaker 2: 11:15

I'd taken another six months a year gap and was traveling around New Zealand for a bit, came back and wasn't able to get back into school that winter because I got back in early October. School started maybe in September. I digress was working at this remote cat skiing lodge, island Lake Lodge if anybody any of your listeners are into cat skiing or downhill skiing, alpine skiing and got a job working there for a winter as a housekeeper, fast forward, I'm going to law school. I had like an eight week gap and I was like I need a summer job for that. Eight weeks before I go off to law school in Europe Called my old boss up and was like, hey, any chance you've got a job for eight weeks.

Speaker 2: 12:00

I just need this kind of something short term. And I think this is like a Thursday again and she said can you be here by Monday morning? I went, yeah, sure, what do you need? And she's like well, we need somebody to be our overnight first aid attendant, because I had some first aid qualifications and somebody to just work housekeeping. So I was like perfect, that sounds like they were going to pay me to live at this lodge 10 kilometers up a windy, dirt track. Had a job. They needed someone for two months, got here, start doing the job, living up here about two weeks later, my parent and the whole time as soon as I got here, my brain's going man, this is the life like. This is what.

Speaker 1: 12:49

I oh, something felt good. This is what I want, and very quickly.

Speaker 2: 12:55

In that two weeks I kind of realized like the whole reason I want to go away to law school and get a professional job is so that I can afford to come to a place like this for two weeks of the year. Take my two weeks holiday and come to a place like this and I just kind of had this lightball moment of you know why do I need to go and work 60, 80, 100 hours a week to afford this? I don't have to make $100,000 a year if I'm literally waking up in the morning to my ideal vacation, like my life, it was my ideal vacation at that point. So, yeah, my parents came out for this little holiday visit with me. We did this hike.

Speaker 2: 13:48

My mom and dad were on a trip to the US my mom and dad and I and then the lodge is situated perched over top of this lake. They've got this gorgeous big deck balcony area. There's a restaurant and everything. We do the hike, we come back. The restaurant's open for lunch. We're the only people up there right now. At this time. My mom gets up and goes inside. I think she's going to the bathroom or whatever. My dad and I are in the same room. My dad and I are the only two sitting out there on this deck. Just imagine Alpine Lake and Mountain Head Wall. That is your view from the Bob Ross painting.

Speaker 2: 14:31

Exactly Bob Ross, or better, because this is real life. I pushed the chair back and put my feet up on the table and turned to my dad and said so, dad, what do you think of the view from my corner office? He looked at me and he went. Maybe not the choice I'd have made, but sitting here I get it. That was how I told my parents I wasn't going to law school. Wow, that was almost 20 years ago. I haven't left. I've just taken this idea of my life is what I'm going to make of it and forged ahead.

Speaker 2: 15:12

I went from being a housekeeper there to part of the reason why I chose Fernie in the ski resort was somewhere deep inside of me I had this vision of becoming an action sports photographer. I'd done a short little course at university on how to use a camera. Again, being a young, naive kid, I thought I'm going to be an action sports photographer. I can do that. If anybody can do it, why can't I? If someone can do it, I can too. I picked up a camera. I started taking pictures of things.

Speaker 2: 15:48

One day in the winter, while they were running their CAT skiing operations, the lead photographer approached me and said hey, I know you've been taking a bunch of photos. One of our photographers is off sick. Are you interested in maybe filling in tomorrow? I was like this is like dream come true. Dream come true. Yeah, exactly, totally jumped onto that. That just snowballed into this other career as being a photographer.

Speaker 2: 16:20

I built up a wedding studio shooting weddings and portraits through the summer months Wow, winter months. I leveraged that into working with some friends. We started a content creation agency where we traveled around to all of the CAT skiing, heli skiing operations around British Columbia shooting photos and creating videos for their social media and their digital content. That kind of then led me to where I am now. Part of that content creation worked with the land skis, largest ski manufacturer in the world, and shot a campaign with them that was used for billboards here, there and everywhere and magazine shoots. I had gone from this thought of I would love to be an action sports photographer to seeing my images being used in all sorts of different media.

Speaker 1: 17:18

So cool.

Speaker 2: 17:20

It was satisfying to say this.

Speaker 1: 17:22

Can we pause because I get first of all, this is just so exciting to see this playing out for you and to hear the thread of what has happened. Whether you realized what you were doing or not, this entire time you were following your intuition, which was led by your dreams. So, when we look at the world of manifestation is often what we call it. But you had a dream, you had a vision and it was guiding you and you were letting it and even though sometimes you were saying you know what I should probably do the law thing Like. You're obviously well qualified for that, you've got the brain and you've got the drive for that there were moments where you realized that something else was pulling you where you were and you said yes to that, which is so often what we don't do.

Speaker 2: 18:08

Yeah.

Speaker 1: 18:09

So often what we don't do. So you have any idea for you what led to that? Because so many of us are so tethered, we're so tethered, and I'm sure you've had those moments of feeling like I should 100% yeah. But you said yes to yourself. So what's different for you? Do you think?

Speaker 2: 18:27

I don't know. You know I don't feel like I'm special in any way, shape or form, or different from other people, like when I kind of moved out to Ferney and then started building this life out here, I had a lot of friends back home who were like, oh man, I wish I could do that, something like that. And you know I've traveled a bunch. Oh man, I wish I could do something like that. My answer was like, well, why can't you? You know, literally Our paths were very parallel and they only diverged when I said yes, and you said I'm going to take this route, as I'm literally. As I'm sitting here talking about this, this memory pops back into my, popped into the into mind, from when I was in Europe that first summer and traveling around them, I met a woman on my travels who, you know, just kind of said I'm trying to live my life with no regrets. And that thought has been repressed until literally this very moment, I think. But it, as I think back on it now, you know, there's been a lot of times in my in my life where I've kind of went you know, if I do this, what happens, if I do that, what happens, which one am I going to regret in the future Not doing more than anything, you know, am I going to look back on my life and I go. If only I had done this, or if only I had done that. You know another solid person that I really need to credit with a lot of the trajectory in my life, as my wife.

Speaker 2: 19:58

You know when, when she first moved here to Canada. She's from England. We met in Nepal, but that's a whole other story and she's British, but I was. I was working in the hotels and I was I'd worked my way up. I was managing two hotel properties at the ski hills ski resort here and at the same time, I was building up the photography career and it basically got to a point where, you know, I was spending 30 to 40 hours doing photography and content creation. I was doing my 30 to 40 hours of hospitality management and it just was not sustainable. I was like, ah, the whole reason why I'm living here is not to be working 60 to 80 hours a week. Like, ah, this isn't right.

Speaker 2: 20:39

And she kind of sat me down and went, okay, well, like, let's, let's look at this from a let's try and be rational and logical about a decision here. So you know, if you choose to focus on hotels and in three to five years time you realize, yeah, this isn't working out for me. Can you go back, get into photography, get into content creation, start, get back into that career path, and I kind of went. Well, you know, things change so rapidly in this industry. Building up a client list is going to take another three or four years. That's sort of it'd be very tough to just pivot again in three to four years.

Speaker 2: 21:25

Okay, well, if you focus on photography and content creation and in three to five years time it's not working out, can you get back into the hospitality space? And I went. Well, I'm probably not going to step right into a general manager type role. You know I can. I can very quickly work my way up hospitality. Yes, things change, but at the end of the day it's been around for hundreds and possibly even thousands of years as an industry.

Speaker 2: 21:55

So you like that yeah it's still going to be there, exactly. So she's like well, so there we go. Like that should tell you what to do, like pursue photography, give it your all and if it doesn't work out it doesn't work out you can go back. You've got kind of a plan B or a fallback plan, getting back into hospitality, or maybe that's when you decide okay, I'm old enough to mature enough now to go to law school and join the real world that way.

Speaker 1: 22:23

Real world.

Speaker 2: 22:25

Yeah, so. So yeah, you know, when I sit down and I make these decisions, it's like, okay, well, if I get to this, like if I get here and it's not working out, do I have another option? And if so, okay, go for it. And sometimes I've forced myself to go. You know what? There is no other option, you just need to do this. So I hope that answers that question.

Speaker 1: 22:51

It does. She offered you such a powerful gift of perspective there of looking at it and just really seeing.

Speaker 1: 22:56

you know I can always come back to this, but I'm going to follow that passion for now and see where it leads me, because either door could lead to you know this point. So which one do you want to take? And it gave you that decision point to go with the one that really felt like you were calling. So this podcast for you and for some listeners who might be new it used to be called the creative commute, and that's one of my beliefs is that our creative gifts are coming with us all the way. The gift that you had of you know, getting to become a cook and to be able to do that and to travel and have that open perspective, have that conversation with that woman that you've just remembered today probably had a huge impact on your life and your perspective. Her voice has probably been there without your conscious awareness, through this whole thing. That's all been part of your creative commute to come to the point that you are now and helping you to live this untethered life. I mean, we've always got tethers, but you've lived what some might look at as oh my gosh.

Speaker 1: 23:57

You went to France as a young person. You worked there. Wait, how did you do that? We always want to know the how, but you were just figuring it out along the way and you had these magical moments like that person, like you said what's one more no. What is one more no. That in itself is a powerful story for us to think. What's one more no? Just go do it again, go do it again, go do it again. We're so afraid of failure.

Speaker 2: 24:24

That's exactly what I was going to say. I feel like in my work now with my clients running my agency, I do a lot of branding and strategy and marketing support for small meeting-sized businesses. There seems to be this very ingrained fear of failure and I have it myself, don't get me wrong. I'm always like, oh, but what if it doesn't work out. But just realizing that if someone says no, it's generally not a personal attack, it's just now, it's not the right time. So, circling back to that initial what's one more no Going in and being asked well, can you come back in a couple hours because the owner will be back then. But it's the timing thing and a lot of times it becomes a game of numbers and getting in front of the right people at the right time is what is going to eventually lead to success.

Speaker 1: 25:23

And the openness to another option, because another thing you did in that scenario was you could have said no, I am seeing myself as a waiter, and that's it that he opened the door to a new opportunity for you that ended up panning out.

Speaker 2: 25:41

It certainly did. Yeah, I mean, life has not been easy. Nobody's life is. Everybody's life's got ups and downs, but at the end of the day well, hopefully not the end of the day this day, but in the future, many years in the future, when I'm lying on my deathbed, I'll be able to look back and go yeah, that was a good effort.

Speaker 1: 26:04

Yeah, my life.

Speaker 2: 26:05

I'm fulfilled.

Speaker 1: 26:07

You got to live. It's really cool. You got to live an actual dream by continuously following these nudges. And yeah to your point. Like sometimes everything doesn't feel as glam as when we sit and we tell the story of it, or everyday lives. There's things that we're always dealing with, and life is life. It does make those magical moments seem a little bit more magical too, though some of the magic of it. So with your, we do have a lot of entrepreneurs who listen to this podcast. Can you share about a little bit about your agency and what it is that you do and how you support entrepreneurs? We'd love to hear about that too.

Speaker 2: 26:43

Certainly yeah. So we've been around for five years, six years now. Where I'm really focusing now is working with solopreneurs, small business owners, medium-sized enterprises, helping them craft a brand, helping them craft a strategy and then helping them implement it. Because, as an entrepreneur myself, as a business owner myself, I get so hung up in operations and day-to-day things. Sometimes it requires an outside voice to look a little bit more holistically at things. Help you identify who is your target audience? Who are you trying to attract? What are you doing to attract them? Where are your audience? Are you actually in the right channels?

Speaker 2: 27:34

We all kind of social media is totally upended marketing in a lot of ways, because suddenly there's this great democratiser Facebook, instagram, whatever where it doesn't cost anything to post and share. At least that's our individual perspective. Not everybody's on Facebook, not everybody's on Instagram, not everybody is on whatever other social media TikTok, platform you want to choose and so working with clients to help them distill down who their target audience is. Who do you, as a business owner, actually want to be working with on a day-to-day basis? Okay, cool. So let's build out a psychographic profile of what that person looks like. What are their emotional triggers? What are the? What factors go into their decisions and how are you going to help them solve their problems? Build out this messaging, identify where you can connect directly with them and then start putting that into practice.

Speaker 2: 28:40

So I've got a client who's a hotel owner and when I sat down doing the onboarding with him, I was like who's your ideal client? He's like, oh, everybody. And I went, okay, well, let me ask you this Do you want to have Harley-Davidson riders starting up their motorcycles with a family with two children right outside the with them, right outside this room window? And he was like, no, no, I don't. I don't have anything against Harley-Davidson riders, but I don't think they're my who I really want to have here. I was like, okay, so who?

Speaker 1: 29:13

A hotel in Sturgis might be like a whole different situation, totally different, totally different ballgame there.

Speaker 2: 29:17

Yeah, I was like okay, so like, who do you want to attract? And it turns out he wants to. He's right on the highway, so obviously people on the highway, but he's looking for younger families and individuals, couples who are into the outdoors, into adventure, and he's implemented a lot of sustainability measures and so people who've kind of got to an environmental focus and so working with clients like that to help them build a better understanding of who their audience is and how they can connect with them to drive more sales.

Speaker 1: 29:50

Yeah, that makes so much sense. I think a lot of business owners in the beginning think you know it is, it's everybody. We don't want to disclude people. Exactly but by not discluding, we don't end up including.

Speaker 2: 30:03

Yeah, you know the way. The way that I like to tell people is like think of, think of your best customer, the person that you want to just sell to every single day, day and day out, and speak to them. Speak directly to them Doesn't mean that anybody standing beside them isn't going to hear you. You know they, they, everybody around them is going to hear what you are saying and if they're interested, they will come and talk to you as well. But you're at least then communicating directly to that person that you want to work with to attract more of them.

Speaker 1: 30:33

Yeah. Is there anything else that you feel like is standing in the way for entrepreneurs, solar printers that you end up working with? Is there anything? Is the customer maybe the top thing? Is there anything else that you see stopping them?

Speaker 2: 30:46

One of the things that I find quite, quite frequently is again kind of this, like we talked a little bit about earlier, but this fear of failure and or I'm going to call it a bit of a self-consciousness. You know people don't feel like what they're doing is special or worthy of sharing as a story. As a small business owner, Again, you kind of get focused in your day to day activity or your day to day operations and you're just like it becomes so familiar to you that you don't see it as very interesting. Your customer though they love that sort of stuff. You know we worked with a chocolate manufacturer that did fully organic bean to bar chocolate bars like most amazing chocolate I've ever tasted. We're like, how come you're not sharing like your production cycle, and I'm like, well, who wants to see that it's in our factory and it's loud and it's noisy, like everybody wants to see the process that you go through from being to bar. Like that is an amazing piece of content.

Speaker 1: 32:01

A ton of shows about that going behind the scenes.

Speaker 2: 32:03

Exactly They'll have. The whole behind the scenes thing is what your audience is kind of craving. People don't buy what you do or what you sell. They buy why you do it and why you sell it. So really thinking about telling your story and getting you from how you got from A to B that's, that's kind of the secret sauce to marketing, if you will.

Speaker 1: 32:28

Yeah, that's a liquid gold. I was going to say liquid gold, nugget, but those are actually two very different things. It's both both liquid and nugget form. Yeah, there's so much that holds that holds entrepreneurs back. I mean, I myself am an entrepreneur. I specifically work with people in that fear department people who know that they have gifts, they know that they have talents, they know that they have something that's meant to serve the world and they just, for whatever reason, can't get over the hump. They feel what I call tethered, and so I work with people to release those tethers so that they can via breathwork and mindset coaching. So I totally know and understand and myself experience all of those things that can get in the way and appreciate that there's people like you who can help and support entrepreneurs and really getting that clarity that they're seeking too. So thanks for showing up with what you do. You're welcome.

Speaker 2: 33:25

Yeah, I love to touch on something that you mentioned earlier, just kind of impassing, but like this idea of manifestation, and I'm certainly talking about the idea of talking to my friends and family. I am the least woo person that you'll ever meet, but there is totally something to it. You know, as I've gone through this journey myself, and you know you just mentioned breathwork and visualization and meditation Like when I was a kid I did a lot of high level sports and one of the things that I learned at a very young age is like that process of visualization and breathing to relax and, just, you know, envision in your own mind what you want the outcome to be, and that has stayed with me through my whole life. You know I do a lot of skiing. Some of it's probably in places I shouldn't my mother wouldn't want me to be skiing.

Speaker 2: 34:22

But you know, at the top of the run, you know you're staring down this steep snow covered face and there's always a moment of you know, close your eyes, envision where you're going to put your turns and how you're going to get down there. A couple of breaths to relax and next thing, you know, you open your eyes, you drop in and you get to the bottom and I do that as well with my business and past businesses as well Like sit down and take 15 minutes out of your day and I do it daily. At 2.30, my alarm goes off, I go, put on some headphones and do a little bit of meditating where. Just visualize what tomorrow is going to be like, what tomorrow, what I'm going to do, and slow the breathing down and focus on the breath and become present and then let the world take control.

Speaker 1: 35:14

Yeah, I'm a big fan. I just did a presentation the other day and I talked about breathwork and meditation being a mixture of the practical and the magical, Because it doesn't matter what you call it we can call it prayer, we can call it manifestation, we can call it quantum physics, we can call it the placebo effect. Whatever we want to call it, it works. So find whatever method for you works, but generally it involves some kind of visualization, putting yourself in the situation ahead of time. That's why runners envision themselves crossing the finish line. Right, it gets you there. Yeah, exactly yeah. Thank you for coming on and sharing all of your wisdom with us. Is there anything that we haven't covered? On that, you're like, you know. I just really want people to know this, whether it's to the entrepreneur or somebody just trying to understand the landscape of social media and how to market themselves anything that you want to share.

Speaker 2: 36:12

I mean, we could go on and on about the landscape of social media and how to market yourselves, and you know I invite anybody who's just even curious to reach out to me through my website. Book a. I offer 30 minute consults for you charge. You know you can give me a call, we'll schedule a time. We can just see what you're dealing with and see if there's an opportunity there for us to work together, if I can help. But to just, you know, the listener, the person who's watching this, who's just not sure, you know, just trust yourself. At the end of the day, you know we've, we've all, we're all put on this earth and we've all got a limited time on this earth. So why not? What's? What is the worst that could happen? Is it just going to be one more? No, or, you know, could it open up a whole world of possibilities for you, a whole new world of possibilities?

Speaker 1: 37:10

Yeah, that's an amazing message. Thank you so much. I have one last question. I ask this of every single person who comes on the podcast Cal. Where do you see the magic in the world?

Speaker 2: 37:21

I see the magic in the next generation. You know I've got a young daughter and just experiencing the world through her eyes is and watching her as she learns things and progresses and gets through different you know whether it's a developmental stage or just like a light bulb clicks on of oh so that's how that works Like to me that is absolutely magical of seeing the evolution of and the continuation of humanity.

Speaker 1: 37:52

Yeah, beautiful, how old is your daughter?

Speaker 2: 37:55

She turns 10 in nine days.

Speaker 1: 37:59

Oh well, happy birthday to her. How exciting, that's a magical age. Yeah Well, thank you so much for coming on the podcast. Where can? If people want to reach out to you, I'll put the links in the show notes. Yeah where can they find you?

Speaker 2: 38:10

So we are. Wwwwebirrcom is where you can reach out to me through the agency or, if you want to reach out to me personally, I am Kyle Hamilton on pretty much. I am Kyle Hamilton on pretty much all the social media channels.

Speaker 1: 38:25

Nice, you nabbed that. Handle on all of them, huh.

Speaker 2: 38:27

I missed TikTok though.

Speaker 1: 38:30

Dang it, that other Kyle Hamilton.

Speaker 2: 38:32

That other one yeah.

Speaker 1: 38:34

Thanks again for coming on, Kyle.

Speaker 2: 38:36

Thank you very much for having me. It was a pleasure.

Speaker 1: 38:38

So many realizations in that episode. I love that Kyle himself had oh my gosh, there was this moment of this woman in France who had said to me you know, I'm trying to live my life with no regrets. What if each of us showed up in our lives every day and said what if I tried to live my life with no regrets, you know? And that could help us with that question Like what is one more no? What is one more no? What possibilities could open up for me if I'm willing to potentially receive one more no? Who knows when that next one might be a yes. So I hope you feel inspired from this conversation with Kyle and go check him out. If you're looking for a marketing agency, you can feel that he is true to his core and could be potentially a great person for you to work with. Thank you so much for listening to this podcast episode. If you felt like there was something really powerful for you, share this with a friend. Forward it along.

Speaker 1: 39:39

You can take a little screenshot of the episode. Share it on social media. Tag me, tag Kyle. Our handles are in the show notes. I'm untetheredjen on Instagram. He is Kyle Hamilton. I am Kyle Hamilton on his social channels. You can check out all of his links in the show notes. You just keep shining your magical unicorn light out there for all to see. I'll see you next time. Bye.